Saturday, October 29, 2011

Using Facebook "Questions" Effectively

Sooner or later we will all find ourselves in the predicament where we have to write a "Question" on Facebook to try to gain attention to whatever business or cause we're trying to reach. Occasionally you will write a question that's longer than you expect and you will find yourself in the following situation:


I highly recommend against writing anything other than the question it's self in the "Question" box, simply because it looks cleaner and less cluttered, but sometimes we have to do what we must to direct attention and drive traffic to the page. 

So the real question is, how many characters is the limit before the question cuts off and becomes a "..." "see more" kind of question? 

The answer is: Roughly about 20 words or 100 characters with spaces. 
As long as you're under that cap, your question should be fine.
Now does this mean we should take up all 100 characters? 
No. 
The truth about social media is that your audience has the attention span of a goldfish. Every second they are getting flooded with loads of statuses and updates. In one article by The New York Times they make a point that TV and Radio are getting progressively shorter with time, showing that companies are considering dropping to 5 second television spots to adjust to their consumer attention span (New York Times.)  With that being said about TV and radio, how much attention are you really getting when it comes to posting updates on social media?  Probably a split second while they’re scrolling down their screens. Which is why it’s important to emphasize – Short, Sweet, and to the point.



-Bennett Bonta




References: 


"Commercials Adjust to a Shorter Attention Span" - New York Times


http://www.nytimes.com/2005/04/08/business/media/08adco.html